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About us

Hi, we're Kit Radar .............the No.1 marketplace for sports startups and wearables in the UK & Europe.

Our team's mission is to make Kit Radar the go to destination for early adoptors of cool sports equipment to discover, purchase and drool over the best gadgets from around the world. Our products are a mix of pre-launch, just-launched and just-arrived in the UK. All of the companies are just a few years into their sports brand journey and it would be great to support them. You never know, you might have just found the next Nike before it becomes a major superstar.

Kit Radar is not just a retailer, the sports brands we sell do so well because we can also act as a distributor selling to trade (over 1000 retail contacts on our books). We are one of the few sports stores that spend money promoting the product at conferences and national events whilst continuously advertising in popular media. If you are a startup and would like someone to represent you in the UK, then please contact us by completing the contact form below.


For general correspondence or questions, email us at

Unfortunately you are unable to contact us by telephone due to relocation. We will resume this service shortly.


Interested in reviewing, blogging, writing or tweeting about any of the products you see on kitradar? Send us an email at and we'll help you get what you need!

Our contact details:

Company No: 10244892

VAT No: 244860594

HQ (no pickup, deliveries or returns at this address):

KIT RADAR LTD; Unit 28 Wheatley Business Centre, Old London Road, Wheatley, Oxfordshire, OX33 1XW