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ZUBITS 2.0 Magnetic Laces

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Zubits® magnetic shoe closures make putting shoes on and taking them off insanely easy. No tying, no knots, no laces coming undone, and shoes can be removed hands-free.

  • Strong:Zubits Neodymium magnetic shoe closures are amazingly strong!  Zubits magnets bind together with up to 18lbs of force..
  • Shoelace securing clips:Comes with extra securing clips for added security
  • Waterproof:Sealed magnetics will not corrode or rust
  • Sealed units: Sealed magnetics do not attract metals whilst in use

How can Zubits closures stay on when I run, yet be so easy to take off?

First of all Zubits magnetic closures are uniquely engineered to be incredibly strong for their size. But furthermore, consider that even when your regular shoelaces are double-knotted, you can still step on your heel and squeeze out of your shoes because this action generates a lot of force. These forces are not present when you run, which is why your shoes stay on. In the same way, Zubits™ are strong enough to hold your shoe secure while running and jumping, but they will split open when you step on your heel because that generates a lot of force. Furthermore, Zubits come in three strengths to match your size and intended use.

Who's behind the great invention?

In 2012, Ryan & Valerie Wiens started asking if there could be an easier way to put on and take off shoes.  Their three boys were their inspiration.  They noticed that even velcro shoes took a long time for them to put on.  And the cute shoes with laces they bought for their kids just never got worn.  So they went about engineering a solution that involved magnets.  Working with engineers at a high-tech magnetics engineering company in California, Zubits magnetic shoe closures were born.  But as they developed Zubits closures and saw how convenient they were, they realized that everyone could use an easier way to get in and out of shoes… kids, adults, and the elderly.  The friends and family they gave prototypes to loved them.  

So in 2014, Zubits magnetic closures were launched as a crowdfunding project on Kickstarter to help raise money for the first manufacturing and production.  The response was overwhelming.  7,200 individual backers from all over the world pledged their support for Zubits® in one month and made Zubits® a reality!

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