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About us

Did you know there are 5000 new sports startups launched every year? 

Some do well on crowdfunding platforms like kickstarter or indiegogo, but the majority sadly slip away without getting a chance. That's because very few retailers will take a chance on new brands even if they are the best in the category.

Not us, we celebrate new brands!

This website is for sports people who want the new, the unique and the innovative!

Kit Radar is a new company, started by Dr Bryan Roberts and Peter Smith, to showcase all the fine talented, startup brands in sport.

You will find new brands, niche brands, startups, successful kickstarters, crowdfunders, gadgets, clothing, accessories and much more. 

Enjoy finding out about the new - we are not another Wiggle!

Who are we?


Before founding Kit Radar, both Bryan and Peter worked as R&D specialists in the sporting goods industry, working with clients such as Nike, Reebok, Puma, Mizuno, Lululemon, and many more.

When working as futurists and designers for the big companies, we came across all these special new and interesting sports brands. Then a year or two later, a thought, a discussion or an idea, would trigger the thought, oh I wonder what those guys are up to. 

Well, a quick google search and suddenly we would find a press release saying they are no longer in business.

Such a shame!

Another great product with little marketing budget falls by the wayside again.

Why not gather all the startups together into one platform, for sports equipment addicts to buy from one place!

Lightbulb moment - and the start of Kit Radar.

We are still a very small company, trying our best to create something new in the industry. We will do our best to make buying from us a great experience, but if you are not satisfied please contact us


If you would like to see where we worked before, check out the video below. 

Watch the video below, to find out more about the Loughborough University Sports Technology Institute and Progressive Sports Technologies where Bryan and Peter worked for over 10 years.



"The Future of Sport is in Technology, and the Future of Technology is in Startups"

  • We want you to be the best sports person you can be.
  • To be the best, we believe you need the best brands.
  • But the best brands are not always the largest brands. The most appropriate solution could be the one-man-band
  • That's why we want to open your eyes to the small brands in sport.
  • There are about 5000+ new sports brands started every year, and we listing a new brand almost everyday. 
  • We also get you guys to test them in our Ambassador Review Program, then only stock the best from those customer reviews.
  • Ultimately, we want to guide you through this new technology age, by providing the best products for any particular problem. 

We hope you enjoy browsing all the unique and innovative brands!



For general correspondence or questions, email us at info@kitradar.com.


Interested in reviewing, blogging, writing or tweeting about any of the products you see on kitradar? Send us an email at info@kitradar.com and we'll help you get what you need!

Our contact details:

  • Web: www.kitradar.com
  • E-mail: info@kitradar.com (best way of getting in touch)
  • Instagram: @kitradar
  • Twitter: @kitradar

Company No: 10244892

HQ address (no pickup, deliveries or returns at this address):

KIT RADAR; Unit 31 Wheatley Business Centre, Old London Road, Wheatley, Oxfordshire, OX33 1XW