Thank you very much for visiting our website. Born from years of helping sports start-ups, Kit Radar seeds new and upcoming brands into the UK and European marketplaces. We handle B2B and B2C enquiries.

Start-ups are exciting, the products are almost always innovative but founders are often time-poor and just looking for a chance. We are the sports store that finally gives start-ups a break, we sell directly to consumer through and act as a distribution partner getting the product into the high street. We love attending events, love writing interesting press releases, and love publicising through our network.

If you are a start-up sports brand, please get in touch if you are looking for a representative or a retailer in the UK.