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The Beam are the go to brand for brilliant and successful kickstarter campaigns. 

With 3 x previous successes (Cyclyk, Rear View Mirror, Wheel Flash), The Beam have created another called Lucia.

Lucia is a smart bike light that is different than other bike lights because:

  • Aerodynamic fitting seat rail, by a custom designed mount.
  • Equipped with an advanced triaxial accelerate sensor to accurately trigger a stop light when breaking.
  • Integrated light sensor auto-adjusts brightness to your environment
  • 180 degree field of view, with visibility up to 1km 
  • Smart On/Off movement detection, LUCIA turns itself off if no movement is detected & turns instantly on when you start pedaling..
  • With an illuminance sensor to automatically turn on when a cyclist rides on dark roads.
  • Waterproof: IPX4 to cycle under all weather conditions
  • With a LightWeight of 39g
  • USB rechargeable Li-Ion battery offers up to 24hr of run time in eco mode

If that excites you, you can see more in this video:



THE BEAM is a French-Korean start-up based in Paris. Made of passionate cyclists looking for ideas to make safety cycling more accessible.

Designed for Cyclists, by Cyclists. Conceptualized in France, manufacture in South Korea.

Brandon and Julian are two friends who are passionate about cycling. Together they covered more than 15,000 km in various regions of France and abroad. They decided together to merge their companies and create The BEAM to combine passion and business.

With the objective of creating products that are efficient and affordable for everyone, they have already developed CYCLYK® and CORKY®, which they have tested over thousands of kilometers to be able to offer truly innovative products to the majority of cyclists.

By contributing to the Kickstarter campaign, you will not only enable them to perpetuate their products but also offer you innovative new products in the future.


The all-new LUCIA is Compact, Powerful, Lightweight, Discreet and Features focused Lumens optics to provide meaningful visibility to drivers from up to 1km. 

Whether it is made of carbon, aluminum or iron. LUCIA can be used with any type of bicycle: Road, MTB, Urban.

The LUCIA main purpose above all is to produce about as much light as an automotive rear light.

With night detection sensor to automatically switch on dark roads.

The standard measure of the brightness of a light is the number of lumens, however, make no mistake about the fact that the more lumens there are, the better. Lumens are an important part of a light, but even a 60-watt bulb that can produce 800 lumens. If you take this bulb and move away, it won't look very bright, whereas if you have a really focused laser, it may only produce one lumen, but you can see it from miles away.

LUCIA LEDs use optics to concentrate that beam angle and increase its brightness. Drivers have a lot of distraction going on, if you have a steady light, it blends in with the surroundings where is if you’ve got a flashing light, it sticks out and really catches people’s attention.

If you are interested in purchasing a Lucia - please check out the Beam Kickstarter.

We are also one of the few who retail Beam in the UK. Check out these products if you like the company.


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Caroline Dean
Caroline Dean

Caroline is our queen ambassador, organising all the free gifts that ambassadors receive in exchange for reviews. Caroline's passion is collecting all those half marathon medals (and annoyingly showing them off to us in the office!)

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