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1. Vollebak are a very interesting brand changing the face of our we think about sustainable fashion. Having already worked with algae, nettles, blueberries, turnips and raw hemp, wood was always going to be on their list. Each t shirt is printed with the cleanest black pigment on Earth made from wood waste – a carbon negative ink that’s been in R&D for 20 years and is now safe enough to be buried in a vegetable garden.
2. Ultralight camping and hiking gear just got ultralighter with a new startup called Allmansright - Link
3. Alpine Parrot are supplying technical outdoor wear in sizes 14-30 with two unique fits (tested by actual humans, not algorithms) so every body can look and feel great outside
4. OYA Femtech Apparel is an athleisure brand that helps athletes fight feminine health issues. Their apparel absorbs moisture, reduces bacteria, and increases natural ventilation. Over 60 doctors and 200 athletes helped design and test their leggings and shorts. This is interesting - doctors designing athleisure apparel
5. Outdoor Element are a new outdoor brand sparking confidence in their outdoor adventure gear through simple, functional design (which sometimes we can forget about)

Crowdfunding Now

1. XpreSole - Waterproof All-Weather Boots Powered by Coffee - Link
2. Bear Butt - 5-in-1 Hammock Blanket - Link
3. FULL-PU - Outdoor camping octopus tent - Link
4. The BYO bottle - Meet the "Swiss Army knife" of bottles - Link
5. Adam - Your own affordable at home golf simulator package - Link

Body / Mind / Nutrition

1. It's nice to talk about the people behind new innovations. We spotted Baracoda who are behind a lot of the medical industries beauty apps, using cutting-edge imaging software so patients looking for cosmetic surgery can conduct at-home consultations. You can imagine that it would have some serious resolution for doctors to make surgical recommendations.
2. Accuvein looks like a very interesting technology. With AccuVein, clinicians can see veins, valves, and bifurcations not visible to the naked eye, leading to better-informed decisions, improved needle placement, and enhanced patient care. We can see the benefit for speed and accuracy, and wonder if you can apply a different vision technology to other tissues like muscles, tendons, or cartilage which would be great for injuries.
3. Personalized daily nutrition - Elo Health are one of the latest brands tackling this ever-growing space. Improve your energy, focus, and more with vitamins and supplements made just for you
4. Virtual clinics are an ever-growing market. Rocket Doctor are nailing it in Canada.
5. Inspireis the only FDA approved obstructive sleep apnea treatment that works inside your body to treat the root cause of sleep apnea with just the click of a button

Technology (AR, VR, AI, E-sports, etc.)

1. The global online/virtual fitness market size grew from $15.65 billion in 2022 to $21.82 billion in 2023 at a compound annual growth rate (CAGR) of 39.4% - Link
2. Spectral Illusions are a full service digital production studio creating Virtual Reality, stock effects, and custom projects - excellent at making scary content (imagine a VR fitness game were you have to run away from zombies! or Jump scares).
3. VZ Fit let you experience VR Fitness anywhere in the world using Google Street View. From the snow-capped Italian Alps to the sun-kissed beaches of Oahu, experience the planet’s beauty over 10 million miles of roads through Google Street View.
4. Although a very early VR game - Soundboxing is finally catching on with the general public where you can box to your favorite music in VR! Soundboxing is a rhythmic shadowboxing game where you create the beats.
5. HOLOFIT VR Fitness brings fun, connectivity and competition to your VR rowing machine & elliptical.

AI Sports Equipment Design of the Day

We are loving AI at the moment and think it will change how we design sports equipment forever, so here is our new design of the day.

Today's Inspiration:

Vollebak's wooden T-shirt.Vollebak T-shirt is beautifully simple in design, but we wondered if you could create T-Shirt designs using PlaygroundAI, which you clearly can!! (& Model's apparently - although not verified!)

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